Survey State of Sales 58 Demographics Company Type Country Generation Business-to-business 25% United States 28% Baby Boomers/Traditionalists (1900–1964) 28% Business-to-consumer 31% United Kingdom/Ireland 10% Gen Xers (1965–1980) 43% Business-to-business-to-consumer 44% Germany 10% Millennials (1981–2000) 29% Canada 10% France 10% Japan 10% Sales Primary Area of Focus Industry Netherlands 10% Australia/New Zealand 10% Inside sales/sales development 51% Consumer products and retail 29% Field sales 38% Manufacturing 12% Indirect channel sales 5% Professional services 9% Region Other 6% Engineering, construction, real estate 8% High tech 8% EMEA 41% Financial services 7% APAC 20% Hospitality, travel, transportation 5% NAM 39% Sales Team Size Healthcare and life sciences 4% Automotive 4% Less than 25 sales employees 34% Communications 3% Role 25 to 50 sales employees 15% Media 2% 51 to 250 sales employees 17% Public sector 2% Owner 14% 251 to 500 sales employees 10% Education 2% President or CEO 6% 501 to 1,000 sales employees 6% Energy 2% C-level executive (CIO, CTO, COO, CMO, etc.) 10% 1,001 to 2,000 sales employees 5% Agriculture and mining 2% Sales Vice President 4% More than 2,000 sales employees 12% Sales team leader (supervisor, manager, director, etc.) 31% Sales representative or specialist 15% Sales trainer, coach, or equivalent 1% Company Size Sales operations 9% Sales support 4% Small (1–100 employees) 38% Sales analyst, developer, IT, engineer, etc. 3% Medium (101–3,500 employees) 40% Sales coordinator, administrator, or assistant 1% Enterprise (3,501+ employees) 22% Self-employed or consultant 1% Salesforce Research