Appendix State of Sales 46 Sales Becomes More Connected and Proactive With the constant change in the marketplace, sales teams struggle to be where their customers are, from omni- channel interactions to proactively engaging customers. Here we see the percentage of sales professionals that strongly agree with each statement about their company by business type. Percentage of Sales Professionals Who Strongly Agree with Each Statement about Their Company by Business Type 35% 37% My company engages proactively with customers 26% 29% My company is available to customers on any channel 28% they choose to connect with us on 21% 30% 31% My company is available to customers anytime 22% B2B2C B2C B2B Salesforce Research