Appendix State of Sales 44 Sales Becomes More Connected and Proactive Almost two-thirds of B2B2C companies rate their ability to have a single view of the customer and to collaborate with partners and customers/prospects as very good. Here we see the percentage of sales professionals who rate their team’s capabilities as outstanding or very good by business type. Percentage Who Rate Their Sales Team’s Capabilities in the Following Areas as Outstanding or Very Good by Business Type Single view of the customer 63% (i.e., view, act, and report across systems, channels, 60% departments, interaction history, purchased items, etc.) 48% Partner and customer/prospect collaboration 62% (i.e., the ability to share customer/prospect data 57% with your sales and/or support partners, in-context) 48% B2B2C B2C B2B Salesforce Research