Appendix State of Sales 49 Top Sales Teams Turn to Tech and Training The primary way sales professionals use mobile apps is to connect with customers on the go. Here we see the percentage of sales professionals who use mobile apps as part of their sales process for the following activities by business type. Percentage of Sales Teams Who Use Mobile Apps as Part of Their Sales Process for the Following Activities* B2B2C B2C B2B Connect with customers on the go 53% 56% 48% 53% Support selling in customer-facing situations 49% 51% 46% 48% Notifications/alerts on important customer/sales information 46% 49% 46% 39% Collaborate with team members on the go 44% 46% 37% 48% Search and access files 43% 48% 37% 39% Calendar management 40% 42% 38% 38% Prioritize and manage emails 36% 40% 32% 30% Access analytics dashboards or reports 35% 39% 29% 34% Take notes 34% 38% 27% 34% Prospecting 32% 37% 27% 29% Create and assign tasks 32% 33% 31% 30% Pipeline/opportunity management 30% 31% 26% 34% Capture and translate customer meeting dialogue to notes 27% 32% 24% 20% * Data reported is out of a base of respondents whose sales organization uses a mobile sales app. Salesforce Research